Everybody and their grandma is now a “Growth Hacker”, a term originally coined to describe marketers who use unconventional approaches and measure their effectiveness with analytics instead of gut feelings. In fact, apparently everyone who uses multiple marketing channels is now a “growth hacker”.
As someone who is on the other side of the table, looking to hire someone to drive growth to his business, I have a newsflash for you – nobody cares about the exact classification and semantics of your title.
What Growth Hacking Means To Startups
Startups are designed for growth. Not every company needs to grow fast – most businesses don’t. Startups use technology to achieve scale rapidly – that is the most common definition of what a startup is. Startups usually try to build websites that not only look great, but also help them increase sales. Check out https://sceptermarketing.com/ for digital marketing specialists who can develop a functional and efficient site for your business.
As such, traditional marketing – while very important and required, is typically not enough. That means that in order for a startup to achieve its goals, a different distribution approach is often required. Enter, Growth Hacking.
As such, growth hacking is not
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