Archive for the ‘Business Development’ Category

Client development – think partners, not employers

Thursday, July 30th, 2009

Saying there is a lot of variation in the field of web development would be a huge understatement. You have everything from anonymous freelancers to large known firms, several hundred dollar budgets to several hundred thousand dollar budgets (and more).

How much does it cost to build a website? what does building a website entails? there are no universal answers to those questions.

Client: "Enough talking, let's get down to business. What will 50$ get me?"
Brad: * looks at wrist watch *
Brad: "About 5 more minutes of my time."
Brad Colbow on Time

In fact, there is so much variation, that a recent client told us post-project completion that when he was shopping around for offers from various firms, he got offers between 2000$ and 60,000$. That's a factor of 30 between offers!

He picked us since we conveyed the best value (quality / price) of all offers, even though he had much cheaper offers (we were about midway in the range). All things being equal, all he had was his gut-feeling and our resume to guide him. That is, if we didn't engage in client development.
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Finding your web business model

Wednesday, May 6th, 2009

The web as a commercial venue has changed and evolved much in the relatively short time since its inception. As the medium and technology evolved, more and more "real-world" business models became viable for web products.

Despite this, the application of those business models in the web arena is still very much experimental, and it's often hard for web businesses to find and implement a model that works well for them.
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Conveying value to clients

Sunday, April 5th, 2009

Preface: This article was written mostly half a year ago, as I was wrapping up an intense period of freelancing and sub-contracting. It is less relevant for me now, as I'm now an equal partner in a small web firm and my freelancing days are beyond me - however, I thought it might be a good read.

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A web 2.0 business model can work, and work well

Saturday, August 23rd, 2008

The term web 2.0 has been frequently misused and misunderstood, however it is more than a buzz word - it defines a very real phenomenon in which user generated content can be the driving force behind an online site / service.

Some very well known and successful online entities can be considered as such - Wikipedia in which users contribute knowledge, Digg in which users help others find interesting articles by voting and facebook which is the current golden standard for social networking (in which user generated content - UGC - is a given).
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My partner launches blog, world peace seems closer than ever

Wednesday, June 11th, 2008

My good friend and co-founder at Octabox, Adam Benayoun, has finally launched his personal blog after talking about it for a long time. Adam has a sharp business and marketing mind, so if you have any interest in hearing some edgy advice about Internet business development and guerrilla marketing, subscribe to his feed.