My good friend and co-founder at Octabox, Adam Benayoun, has finally launched his personal blog after talking about it for a long time. Adam has a sharp business and marketing mind, so if you have any interest in hearing some edgy advice about Internet business development and guerrilla marketing, subscribe to his feed.

The common belief for those with no start-up experience is that a good idea is the most important property of a successful start-up. The perception is that successful entrepreneurs simply woke up one day after having a ‘eureka’ moment, and everything else was, as they say, history.
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As I’ve mentioned previously, I work freelance developing web projects in addition to acting as CTO at my start-up Octabox. Freelancing as a web developer is pretty profitable business nowadays, however it is too hands-on and technical to my liking.
I Usually ’settle’ for the technical role as it is good income, but I try to develop my consultant persona as to hopefully provide mostly web business consultancy services as time goes on. It is a much more rewarding process for me, and I feel like I have much more to give at a higher level having acquired extensive experience and feel for the web entrepreneurship process. Read more …