Content syndication needs rebranding

Content syndication or Feeds, is a mashup of technologies that provides an easy way to keep track of updates from multiple content sources. Despite being very useful, it has yet to find widespread acceptance amongst Internet users.

Direct usage statistics are hard to ascertain with great precision, but they revolve around 4%-6% of the total Internet population, which is not much. More feeds are being consumed indirectly by aggregation sites, such as my yahoo and iGoogle (as this Yahoo! paper shows), which shows that there is market ready to consume more feeds.

So why feed usage isn’t more widespread? Read more …